Trespassers Keep Out! Restricted Access – Only for Unsuccessful Home Sellers.

by Leslie Eskildsen on June 26, 2010

in Home Didn't Sell? Ouch.,Home Sellers

Attention Orange County Home Sellers - doesn’t it suck that your house didn’t sell?  All those countless hours spent vacuuming and making beds and putting away your stuff and keeping dishes out of the sink and physically LEAVING YOUR HOME so complete strangers, who never make an offer, can look inside your drawers and closets and medicine cabinets??  Or even worse, you get your house ready to show every day and NO ONE COMES.  Ouch.

There are only three reasons why a home won’t sell in today’s Orange County Real Estate Market

  1. Emotional Appeal (what I like to call the WOW factor)
  2. Price (yes, the money part)
  3. Exposure (what we in the business call “Marketing” – 21st century style)

How WOW is your house?  The more WOW – the wider appeal it has to a larger group of buyers.  The better you’ll be at grabbing those picky buyers in their gut – where they’re vulnerable and they go all mushy and emotional.  Low WOW – don’t pout, just be realistic about the price.  And about how your house stacks up against the competition.  You have checked out your competition, right?

How are you pricing your house?

  1. Below market value? Trying to start that feeding frenzy that’s got people more riled up than the chumming scenes in Jaws?  Hope you can handle the volume and have a great Realtor to help you see the pros and cons of each offer.
  2. Right at market value? – good for you – now get in the groove and get ready for an offer.
  3. Over market value? Meaning, MORE THAN ONE PENNY over what any other similar home has sold for in the last 3 months.  ‘Cuz that’s all that matters.  Similar (size, bedroom count, lot size, upgrades, condition, location….) and actually SOLD in the last 3 months - not what some other hallucinating seller has their somewhat similar home listed for.

So – when you’re ready to get real about getting you house sold – give me a call.  Let’s see what we can do to get you the outcome you’re looking for.  Leslie 949-678-3373

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Post by Leslie Eskildsen

Leslie has written 271 articles.



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