Attention Mission Viejo home sellers – Don’t get ahead of the market!

Monopoly ImageDon’t get ahead of the market – it’s a slippery slope.

This year is staring off with a bang for some Mission Viejo home sellers.  We are back to multiple offers within hours of being submitted to the California Regional Multiple Listing Service.  When you get 50 groups of people through the weekend open houses, with buyers coming back multiple times with each of their family members and maybe their Realtor and lender, you know it’s a hot market. Buyers, their agents, and lenders are burning the midnight oil to get their offer submitted before anyone else has a chance to scoop up their dream house. But this phenomenon doesn’t apply to all Mission Viejo home sellers.  Here are the top strategies that are making Mission Viejo home sellers winners in today’s market.

Condition

Homes that are either newer or have been recently upgraded are very attractive to today’s buyers.  The main areas of focus for upgrades that get massive traction with the emotions of today’s buyers are the kitchen, bathrooms, windows, and flooring.  Especially in homes that were built in the 60’s through the 80’s.  Only the homes with new, relevant, and attractive improvements are garnering the attention of today’s savvy buyers.  If you are selling your house today, and you have either newer construction or recent, fashionable upgrades you stand a good chance for selling quickly and for top dollar.  Congrats!

Emotional Appeal

The more emotionally appealing you can make your house, the more buyers you will attract.  What exactly is emotional appeal?  It is a magical transition that occurs when you stop looking at your home as the place where you live and turn it into the house you are marketing to sell.  Did you get that little subtle switch from your home to your house?  That’s the moment the magic happens.  When you are able to take down all your family photos, store away all of your cooking tools, hide the dog beds, and chuck the miss-matched (but oh-so-soft and absorbent) bath towels, and market your house for every single amenity, upgrade, and feature your house has to offer to a home buyer.

I’m Leslie Eskildsen, Realtor.

Call me. Text me.  949-678-3373

Email me. Leslie@LeslieEskildsen.com

Helping you make the right move in Mission Viejo, Coto de Caza, Rancho Santa Margarita, Irvine, Laguna Niguel, Laguna Hills, San Juan Capistrano, San Clemente, Laguna Beach, Newport Beach, Dana Point, Corona Del Mar, and other Orange County communities.

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